Tradition, Innovation & Quality since 1875.

With 140 years experience in the market, D.A.M. has evolved enormously to keep pace with the changes in angling around the world. Their Quick reels and EFFZETT lures are great examples of products that have not only kept pace but have set trends along with many of their rods and other terminal tackle products.

We have sourced a wide array of D.A.M. products to best suit the fishing types and environments of New Zealand.